Measurement of social media activities of B2B companies in the GSA region 2024

Published by
Kasia Davies,
Nov 11, 2024

In 2024, over 68 percent of the B2B companies in the GSA region (Germany, Switzerland, and Austria) said the main indicator of social media activity for them was the number of followers. The second most popular measurement was the number of comments of posts.

What do you rely on when measuring your social media activities?

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Release date

September 2024

Region

Austria, Germany, Switzerland

Survey time period

2024

Number of respondents

780 respondents

Method of interview

Online survey

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Statistics on " B2B e-commerce in Germany "

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Overview

7

Finances

8

Websites and marketplaces

6

User experience

8

Social commerce

6

Sustainability

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Further related statistics

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B2B e-commerce in GermanyB2B e-commerce in the United StatesE-commerce in Latin AmericaCross-border e-commerceE-commerce in Germany
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